Guide to News Briefs
• Headline
Give your brief a headline. Avoid to-be verbs. Use the headline and your name in the subject line when sending your brief as a Word attachment. Capitalize the first letter of the central words in the headline.
• By-line: Skip two spaces from your headline. Add your by-line (by xxxxxxxx). Skip two spaces.
• Don’t indent paragraphs. Flush left. Skip two spaces between paragraphs.
• Keep paragraphs and sentences short. Very short. No more than two sentences per paragraph for now.
• Use active voice.
• Be sure you have the most relevant information in the first paragraph, then arrange additional information in descending order.
• Introduce, fully ID and quote a relevant source by Paragraph 3.
• Your last paragraph should provide contact information where readers can find additional details.
• Triple-check for accuracy (facts, grammar, etc.).
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